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Paula and Isabel from Enredan do por la Red have inspired me for today's post. This morning on Twitter they had shared consumer email list a post from their blog that talked about the effectiveness of e-mail compared to what social networks could bring you. I recommend you read his entry before continuing to better understand the calculation I have made. email vs. Tweet Fotolia photo rights Metrics used to calculate the effectiveness of subscribers vs.
Twitter followers consumer email list You know that I like calculations and hypotheses. My hypothesis was before putting the figures in an Excel to see what came out that 1,000 subscribers by email are more powerful than 100,000 followers on Twitter. Here are the metrics used. Followers/Subscribers : these are those people who follow you on Twitter or, in the case of your blog, readers who are registered on your mailing list. Viewability Ratio – The percentage of people who see the tweet or email. In social networks you never reach 100% because not always all your online followers. In e-mail marketing campaigns, consumer email list in theory it is 100%, but something must be subtracted for emails that end up as spam. Read/open ratio: percentage of people who actually read the tweet when it appears on their timeline. I have been optimistic stating that on average every third tweet is read. A 40% email open rate is good, consumer email list but it can be even better. Click Through Rate (CTR) : ratio of clicks on the link in the tweet or the link in the email that directs the user to the product's sales page.
Conversion : I make the comparison on a fictitious marketing action where something related to the theme of the Twitter account and the blog is sold. Typically Twitter conversions are much lower than those of a blog subscriber. Sales : multiplying all the previous metrics, the total sales are obtained with a tweet to 100,000 followers and an e-mail marketing campaign to 1,000 subscribers. Results of the comparison tweet vs. e-mail According to my estimates, consumer email list sending a message to a database of 1,000 people is 3 times more effective than a tweet from a Twitter account with 100,000 followers. Obviously everything is very relative and I used many estimates to get the result I wanted. Despite this influence, consumer email list the relationship is realistic if I compare it with metrics that I obtain from my own projects or from third parties. The results of email marketing campaigns are usually even better than what I have calculated here in this example.